The Intangible Brand

Welcome to The Intangible Brand, where we explore the connection between employee experience and client experience, and the hidden forces that make brands stick. Each episode offers practical insights and inspiration for building a brand people are proud to work for — and eager to work with.

The Intangible Brand is brought to you by Cline and TOKY.

Say hello@theintangiblebrand.com

All Episodes

The Intangible Brand

Ep 11 - Making Brand and Growth Inseparable | Shayne De La Force

November 12, 2025 • TOKY & Cline

Watch this episode on YouTube

In this episode of The Intangible Brand, Jerry and guest host Alec Gleason talk with Shayne De La Force, a marketing strategist and author of Strategic Entanglement, a book that borrows principles from quantum physics to rethink how brand and growth operate together.

Shayne shares how global brands can close the gap between marketing and delivery, the cultural insights that inform his work, and why marketers must think like connectors — aligning teams, operations, and leadership around one shared promise.

In this Episode

What “strategic entanglement” means — and why brand and growth are inseparable (00:05:20)
The CMO as connector: integrating marketing into business strategy (00:10:45)
Why understanding culture is essential to effective storytelling (00:18:00)
Turning employees into brand evangelists and advocates (00:29:20)
Marketing as a P&L generator, not a cost center (00:37:15)
How global experience shapes local impact (00:44:10)

Guest

Shayne De La Force is a global marketing and brand leader known for applying systems thinking to growth. Through his work with international manufacturing and technology brands, he helps organizations translate complex innovation into human stories and measurable performance.

Resources