Dave Minifie is the Principal of MinifiesTake, LLC, a strategic consultancy focused on helping organizations articulate their purpose, mission, and beliefs to cultivate an intentional culture and drive sustainable growth

• Elizabeth Pierce is Chief Marketing Officer at Corgan, overseeing core marketing, brand and experience, and communications teams to align internal culture with external brand perception.

Jeffrey Taub is a seasoned marketing strategist with deep expertise in AEC branding. He is known for leading brand transformation initiatives that unite legacy values with modern positioning.

Lindsay Wilson is President and Interior Sector Leader at Corgan, where she leads with a focus on people, brand, and strategic growth.

Susan Baier is the founder of Audience Audit, a research consultancy that helps brands understand their audiences through attitudinal segmentation and custom qualitative and quantitative research. Her work focuses on uncovering what audiences believe, value, and expect, so organizations can communicate with clarity and confidence.

Learn more at audienceaudit.com

Tate Fisher is the founder of Katalyst Group, a consultancy that helps multi location and franchise brands design service experiences that work for customers, employees, and owners. He draws on two decades of experience in telecom, retail, and student housing to bridge brand strategy with the realities of operations and place. Tate’s work focuses on creating predictable systems that free frontline teams to deliver more human, memorable service while improving consistency and speed across entire networks.

Tim Asimos leads growth and marketing at Client Savvy. Client Savvy has helped more than 700 AEC firms design, deliver, and measure exceptional client experiences. Their CX software transforms client feedback into actionable insights that elevate client experiences, and drive revenue growth, client retention, and overall firm performance.