The Intangible Brand
Welcome to The Intangible Brand, where we explore the connection between employee experience and client experience, and the hidden forces that make brands stick. Each episode offers practical insights and inspiration for building a brand people are proud to work for — and eager to work with.
The Intangible Brand is brought to you by Cline and TOKY.
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Episodes
7 episodes
Ep 7 - Unifying Brand and Culture in Times of Growth | Eric Anest
Watch this episode on YouTubeIn this episode of The Intangible Brand, Jerry and Carl sit down with Eric Anest, Senior Vice President of Marketing and Commun...
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Season 2025
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Episode 7
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42:54
Ep 6 – Leading with Purpose and Building Culture with Dave Minifie
Watch this episode on YouTubeIn this episode of The Intangible Brand, Jerry welcomes Dave Minifie, a seasoned leader known for bringing clarity to the relationship...
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Season 2025
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Episode 6
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50:55
Ep 5 – Why Employer Brand Is Your Untapped Advantage | Lindsay Wilson & Elizabeth Pierce
Watch this episode on YouTube.What happens when a brand refresh becomes a catalyst for cultural alignment, recruiting strength, and leadership clarity?In this episod...
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50:04
Ep 4 – The Truth About CX in Professional Services | Tim Asimos
Watch this episode on YouTubeAre you measuring client experience (CX) in a way that actually reflects reality, or just relying on outdated metrics?In this episode, <...
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Season 2025
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Episode 4
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52:14
Ep 3 – How a Brand Can Be Reborn Without Losing Its Soul | Jeffrey Taub
Watch this episode on YouTubeHow do you lead a total brand transformation without losing what makes your firm… your firm?In this episode, Jeffrey Taub, FSMPS, CPSM, ...
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Season 1
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Episode 3
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34:59