The Intangible Brand
Welcome to The Intangible Brand, where we explore the connection between employee experience and client experience, and the hidden forces that make brands stick. Each episode offers practical insights and inspiration for building a brand people are proud to work for — and eager to work with.
The Intangible Brand is brought to you by Cline and TOKY.
Say hello@theintangiblebrand.com
Episodes
14 episodes
Ep 14 - Perspective Over Demographics | Susan Baier
Watch this episode on YouTubeIn this episode of The Intangible Brand, Jerry and Carl sit down with Susan Baier, founder of Audience Audit, to explore how professional service firms can ...
•
Season 2025
•
Episode 14
•
55:37
Ep 13 - Designing Service Brands Where Everyone Wins | Tate Fisher
Watch this episode on YouTubeIn this episode, we talk with Tate Fisher about what it really takes to design service experiences that serve customers, support employees, and work for the b...
•
Season 2025
•
Episode 13
•
1:05:12
Ep 12 - Becoming “Brand On” | Brandon Coleman Jr
Watch this episode on YouTubeIn this episode of The Intangible Brand, Jerry and Carl talk with Brandon Coleman Jr., a brand strategist, speaker, and author who has spent f...
•
Season 2025
•
Episode 12
•
1:05:47
Ep 11 - Making Brand and Growth Inseparable | Shayne De La Force
Watch this episode on YouTubeIn this episode of The Intangible Brand, Jerry and guest host Alec Gleason talk with Shayne De La Force, a marketing strategist and author of ...
•
42:34
Ep 10 - Turning Feedback into Loyalty | Eddie Staley & Kristen Herndon
Watch this episode on YouTubeIn this episode of The Intangible Brand, Jerry and guest host Jill Davis sit down with Eddie Staley, Chief Innovation Officer, and Kristen ...
•
Season 2025
•
Episode 10
•
55:10
Ep 9 - Building Trust Through Intentional Service | Darrell Grant
Watch this episode on YouTubeIn this episode of The Intangible Brand, Jerry and Carl sit down with Darrell Grant, Chief Experience Officer at Hightower Wealth Advisors<...
•
Season 2025
•
Episode 9
•
43:53
Ep 8 - PR That Builds Culture | Steven Gallo
Watch this episode on YouTubeIn this episode of The Intangible Brand, Jerry and Carl sit down with Steven Gallo, Vice President, Client Services at Reputation Ink, a B2B m...
•
Season 2025
•
Episode 8
•
41:23
Ep 7 - Unifying Brand and Culture in Times of Growth | Eric Anest
Watch this episode on YouTubeIn this episode of The Intangible Brand, Jerry and Carl sit down with Eric Anest, Senior Vice President of Marketing and Commun...
•
Season 2025
•
Episode 7
•
42:54
Ep 6 – Leading with Purpose and Building Culture with Dave Minifie
Watch this episode on YouTubeIn this episode of The Intangible Brand, Jerry welcomes Dave Minifie, a seasoned leader known for bringing clarity to the relationship...
•
Season 2025
•
Episode 6
•
50:55
Ep 5 – Why Employer Brand Is Your Untapped Advantage | Lindsay Wilson & Elizabeth Pierce
Watch this episode on YouTube.What happens when a brand refresh becomes a catalyst for cultural alignment, recruiting strength, and leadership clarity?In this episod...
•
50:04
Ep 4 – The Truth About CX in Professional Services | Tim Asimos
Watch this episode on YouTubeAre you measuring client experience (CX) in a way that actually reflects reality, or just relying on outdated metrics?In this episode, <...
•
Season 2025
•
Episode 4
•
52:14
Ep 3 – How a Brand Can Be Reborn Without Losing Its Soul | Jeffrey Taub
Watch this episode on YouTubeHow do you lead a total brand transformation without losing what makes your firm… your firm?In this episode, Jeffrey Taub, FSMPS, CPSM, ...
•
Season 1
•
Episode 3
•
34:59