The Intangible Brand
Welcome to The Intangible Brand, where we explore the connection between employee experience and client experience, and the hidden forces that make brands stick. Each episode offers practical insights and inspiration for building a brand people are proud to work for — and eager to work with.
The Intangible Brand is brought to you by Cline and TOKY.
Say hello@theintangiblebrand.com
The Intangible Brand
Ep 25 - Field-First Leadership | Jeff Sample
Use Left/Right to seek, Home/End to jump to start or end. Hold shift to jump forward or backward.
Jeff Sample believes employee experience starts with a simple question: do leaders truly understand what their people go through every day?
Jeff joins Jerry Gennaria and Carl Winstead to discuss how organizations can create stronger cultures by focusing less on slogans and more on understanding the realities of work. Drawing on his background in IT, software development, construction technology, and field operations, Jeff explains why empathy, trust, and curiosity are essential leadership skills.
The conversation explores how culture influences business performance, why technology initiatives often fail when they ignore employee needs, and how organizations can create environments where people feel supported, valued, and able to do their best work.
For leaders in AEC and professional services, the episode offers practical insights into building cultures that improve both employee and client experiences.
Key Topics Discussed
- Defining employee experience beyond compensation and benefits
- Why understanding daily work matters for leaders
- The connection between employee experience and client experience
- Building trust during organizational change
- Technology adoption and employee buy-in
- Culture as a business enabler
- Creating psychological safety and accountability
- The role of curiosity in effective leadership
- Why relationships remain central in a digital world
- Retention, engagement, and employee value
Resources Mentioned
- How Big Things Get Done by Bent Flyvbjerg and Dan Gardner
- The Curiosity Shop with Adam Grant & Brené Brown
- ConTechCrew Podcast
About Jeff Sample
Jeff Sample is Senior Industry Development Manager for Trades at Bluebeam, where he works with specialty contractors and construction professionals to improve workflows and operational performance. With more than 25 years of experience spanning IT, operations, software development, and construction technology, Jeff is known for helping organizations bridge the gap between technology, culture, and business outcomes. He is also co-host of the long-running ConTechCrew podcast.
Connect With Us
Follow the Hosts: Jerry Gennaria & Carl Winstead
Get In Touch: hello@theintangiblebrand.com
Podcasts we love
Check out these other fine podcasts recommended by us, not an algorithm.
Spill The Ink
Michelle Calcote King, Steven Gallo
